Privacy Policy

Last Updated: December 1, 2024

1. Introduction

My Sugar Mummy ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our dating platform and related services.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when using our service, including:

• Account Information: Name, email address, phone number, date of birth, gender
• Profile Information: Photos, bio, interests, preferences, relationship goals
• Communication Data: Messages, chat logs, video calls
• Payment Information: Billing address, payment method details (processed securely by third-party providers)
• Verification Data: Identity documents, phone verification codes

2.2 Information We Collect Automatically

When you use our service, we automatically collect certain information:

• Device Information: IP address, device type, operating system, browser type
• Usage Data: Pages visited, time spent, features used, click patterns
• Location Data: Approximate location based on IP address or GPS (with permission)
• Cookies and Tracking: Session data, preferences, analytics information

2.3 Information from Third Parties

We may receive information from:

• Social media platforms (if you choose to connect accounts)
• Background check providers (for verification services)
• Payment processors
• Analytics and advertising partners

3. How We Use Your Information

We use your information for the following purposes:

3.1 Service Provision

• Create and manage your account
• Facilitate matching and connections
• Enable communication between users
• Process payments and subscriptions
• Provide customer support

3.2 Safety and Security

• Verify user identity and prevent fraud
• Monitor for suspicious activity
• Enforce our Terms of Service
• Protect against harassment and abuse

3.3 Improvement and Analytics

• Analyze usage patterns and preferences
• Improve our matching algorithms
• Develop new features and services
• Conduct research and analytics

3.4 Marketing and Communication

• Send service-related notifications
• Provide promotional offers (with consent)
• Share platform updates and news
• Conduct surveys and feedback requests

4. Information Sharing and Disclosure

4.1 With Other Users

Your profile information, photos, and messages are shared with other users as part of the dating service. You control what information is visible in your profile settings.

4.2 With Service Providers

We share information with trusted third-party service providers who help us operate our platform:

• Cloud hosting and storage providers
• Payment processors
• Customer support platforms
• Analytics and marketing tools
• Background check services

4.3 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights and property
• Ensure user safety and prevent harm
• Investigate fraud or security issues

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

5. Data Security

We implement comprehensive security measures to protect your information:

5.1 Technical Safeguards

• SSL/TLS encryption for data transmission
• AES-256 encryption for data storage
• Secure server infrastructure
• Regular security audits and penetration testing
• Multi-factor authentication options

5.2 Administrative Safeguards

• Limited access to personal data on a need-to-know basis
• Employee training on data protection
• Background checks for staff with data access
• Incident response procedures

6. Your Privacy Rights and Choices

6.1 Account Settings

You can control your privacy through your account settings:

• Profile visibility and information sharing
• Communication preferences
• Location sharing settings
• Notification preferences

6.2 Data Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your personal data
• Portability: Receive your data in a portable format
• Restriction: Limit how we process your data
• Objection: Object to certain types of processing

6.3 Marketing Communications

You can opt out of marketing communications at any time by:

• Using the unsubscribe link in emails
• Adjusting notification settings in your account
• Contacting our support team

7. Cookies and Tracking Technologies

7.1 Types of Cookies

We use various types of cookies and similar technologies:

• Essential Cookies: Required for basic site functionality
• Performance Cookies: Help us analyze site usage and performance
• Functional Cookies: Remember your preferences and settings
• Advertising Cookies: Deliver relevant advertisements

7.2 Cookie Management

You can control cookies through your browser settings or our cookie preference center. Note that disabling certain cookies may affect site functionality.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including:

• Standard contractual clauses
• Adequacy decisions by relevant authorities
• Certification schemes
• Binding corporate rules

9. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

• Active Accounts: While your account remains active
• Deleted Accounts: Up to 30 days for account recovery
• Legal Requirements: As required by applicable laws
• Safety Records: Longer retention for safety and security purposes

10. Children's Privacy

Our service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

11. Third-Party Links and Services

Our platform may contain links to third-party websites or integrate with external services. This Privacy Policy does not apply to these third parties. We encourage you to review their privacy policies before providing any information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our platform

Your continued use of our service after such changes constitutes acceptance of the updated policy.

13. Regional Privacy Information

13.1 European Union (GDPR)

If you are in the EU, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.

13.2 California (CCPA)

California residents have specific rights under the California Consumer Privacy Act, including the right to know what personal information is collected and the right to delete personal information.

13.3 Other Jurisdictions

We comply with applicable privacy laws in all jurisdictions where we operate. Additional rights may apply based on your location.

14. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

15. Data Protection Officer

For EU residents, you can contact our Data Protection Officer at:

Email: dpo@mysugarmummies.com

16. Supervisory Authority

EU residents have the right to lodge a complaint with their local supervisory authority if they believe their data protection rights have been violated.